Note that as of 2009 the Nobel Prize includes a cash award worth 1.4 million dollars, so this one should be a no-brainer.

Sell the chocolate.

Being CEO means I'd have to do a whole lot of high-stress stuff that I don't actually know how to do, and I'd be responsible to the shareholders and the board of directors for my failings. I'm sure I could wring more than a million dollars out of the company before getting fired but I'd prefer the lesser amount with no stress and acrimony involved.

You could feed a lot more than 1 million people with a million dollars

If you star in a movie, you'll usually get more than a million bucks.